blink health
the app for amazingly inexpensive prescription drug prices
company
blink health
role
art director
responsibilities
art direction, brand design, visual design
about blink health
Same pills. Lower prices.
Blink Health is a healthtech startup with a deceivingly simple goal: help Americans save money on their prescription drug costs. It’s an easy thing to say, but not an easy thing to do. I joined their marketing team to help craft a clean, modern aesthetic for a company wading through some antiquated problems.
the bitter pill
Let’s face it. Prescription drugs aren’t fun.
They’re scary.
Intimidating.
Confusing.
Frightening.
And for a topic that was already so laden with anxiety, it was clear that a different voice needed to come through in the design. We wanted instead to craft experiences that felt simple, friendly, and trustworthy. From posters to post-its, everything was designed in-house which allowed us the ability to constantly iterate and evolve the design language.
